and then theres the additional cost of arranging an EU distribution hub.
I think we're just going to have to accept that in all likelyhood there will be VAT to pay when they get shipped.
Higher costs are something I have come to expect living in the UK.
Pebble is listed as $150 on their website, but you can bet that if it is ever sold in a UK store the price will be close to £150. This is because of VAT, import duty, shipping, and profit margins for the local stockist.
Case in point. On the Apple website iPads are listed as being from $399 (£258). On Apple UK they are listed as from £329.