Please, don't. They are clearly a scam, with impossible efficency and the style every other scam use.
First they show you the environment, oh, the environment! Why none thinks about the environment?
Then, they use the Apple style "introducing..." and give you pseudo-science.
Without giving any technical details whatsoever, like screen resolution, processor used and memory size.
And last, they used IndieGoGo with flexible goal, a platform known for low quality standard (like the very well known Solar FREAKING Roadways) with a goal mode very suitable for scammers (they get the money instantly, even if it doesn't reach the goal that is needed to complete the research).