IDC : Pebble market share in 2015 8.6%


Apple Watch will be the most popular smartwatch in 2015, according to a new forecast from IDC. The firm expects shipments of the device to reach 13 million units, which would give it a market share of 61.3 percent. IDC says that 21.3 million smartwatches will be shipped this year.

Shipments of Android Wear devices will reach 3.2 million units, giving the operating system a market share of 15.2 percent. Pebble is expected to come in third place, with 1.8 million units shipped and a market share of 8.6 percent..

In 2019, shipments of watchOS devices -- most likely, Apple Watches -- will be 45.2 million units, out of a total of 88.3 million units for the whole market. Market share is expected to be 51.1 percent, with Android Wear coming in second place with 38.8 percent thanks to shipments of 34.3 million units.

"Android/Android Wear will be a distant second behind watchOS even as its vendor list grows to include technology companies (ASUS, Huawei, LG, Motorola, and Sony) and traditional watchmakers (Fossil and Tag Heuer)", adds IDC. "The user experience on Android Wear devices has been largely the same from one device to the next, leaving little room for OEMs to develop further and users left to select solely on price and smartwatch design".

Third place will go to Samsung's Tizen, which will ship in 2.5 million units and have a market share of 2.8 percent. Meanwhile, Pebble will fall to fourth place.

"Smartwatch pioneer Pebble will cede market share to AndroidWear and watchOS but will not disappear altogether", explains IDC. "Its simple user interface and devices make for an easy-to-understand use case, and its price point relative to other platforms makes Pebble one of the most affordable smartwatches on the market"...