New pebble Not turn on


Yesterday I got my pebble watch. Whenever I opened the box I tried to turn on but It didn’t work.
After Charing I tried to turn on again but it didn’t work.
While charging Light is flashing and “pebble” word comes up on the screen. When I holding button 10s for turn on I can see one small watch icon and number ( 0xfe50…). What can I do?