It looks cheap, doesn't seem to have an e-paper display and the presentation video does anything except explaining the product (= they offer no substance).
No, it's another un-wearable device.
Also, what's wrong with squared watches? Even Apple understood that! A circle is only going to reduce screen estate, because the vertical space doesn't interfere with anything! The only limiting factor is the width.
The reason most watches are round, not even everyone, it's because the hands pivot around a center, and it's easier to identify the point of the watchface if the number are always near the tip.
This isn't needed on a digital watch.